![]() ![]() For printed materials, it’s important to use photos that are high enough in resolution to look clear and crisp in the final product. PHOTO RESOLUTION (DPI): The minimum photo resolution for physical printing is 300+ DPI (dots per inch). As postage prices can vary depending on the volume and size of your piece, printers use this to verify to USPS that your mail piece has been prepaid by the sender. INDICIA: This is the printed permit ID that takes the place and space of a stamp on your mail piece. With SpeakEasy, you can upload your own list, or we can get data for you through one of our data partnerships to target the voters you want to reach. For direct mail, your data will include the full name and full mailing address for each of your target households. If you aren’t sure what format is required for disclaimers in your race, check the FEC guidelines for federal races, or your state or local board of elections website for specifications.ĭATA: This term applies to the mailing list(s) used for your direct mail campaign. Components of a Mail PieceĭISCLAIMER: Federal, state, and local elections require that political advertising clearly display the funding source for that advertising, whether it is a campaign, PAC, or other organization. Often, these are commissioned by unions, advocacy organizations, and other interest groups that endorse candidates. SLATE: This is a piece that lists a number of preferred or endorsed candidates running for different offices during the same election. ![]() In addition to your name and message, they typically highlight the election date, early voting information, and mail-in ballot information to maximize turnout. GOTV (GET OUT THE VOTE): This refers to the type of mail piece you send at the end of your campaign to drive your voters to the polls. You can use these pieces to highlight your opponent’s negatives or correct the record when your opponent makes negative claims about your candidacy. ![]() BIO/NAME ID: These terms refer to a type of mail piece designed to introduce you to voters and elevate recognition of your name and story within your target audience.ĬONTRAST PIECE: Sometimes referred to as a “fight back” or “hit” piece, these draw direct contrasts between you and your opponent. ![]()
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